{"id":96158,"date":"2015-12-25T10:50:44","date_gmt":"2015-12-25T08:50:44","guid":{"rendered":"https:\/\/www.luga.bg\/blog\/%d0%b7%d0%b0%d1%89%d0%be-anchialo\/"},"modified":"2026-09-15T08:34:06","modified_gmt":"2026-09-15T05:34:06","slug":"why-anchialo","status":"publish","type":"post","link":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/","title":{"rendered":"Why ANCHIALO? The story behind the name of our lye cosmetics"},"content":{"rendered":"<p><strong>ANCHIALO<\/strong> (written in Latin script as <strong>ANCHIALO<\/strong>) is the ancient name of the town of Pomorie. It is right here, in a modern facility on the shore of the Pomorie salt lake, that we produce our natural cosmetics with Black Sea lye and liman mud.<\/p>\n<div class=\"lb-summary\">\n<p class=\"lb-summary-title\">In brief<\/p>\n<ul>\n<li>The brand bears the ancient name of Pomorie \u2014 the town that grew up beside the salt pans.<\/li>\n<li>The black-and-white retro labels keep alive the memory of the old salt workers.<\/li>\n<li>The products are made using a technology that preserves the properties of the lye \u2014 with no harmful chemical additives.<\/li>\n<li>You will find them in pharmacies, health food shops, drugstores and online.<\/li>\n<\/ul>\n<\/div>\n<h2>The name \u2014 a nod to history<\/h2>\n<p>Salt production, mud extraction and lye extraction in the area of the Pomorie and Burgas bays are the very reason towns appeared here in the first place. The brand name is a nod to that history, and the black-and-white retro labels on the products keep alive the memory of those times. Read more about <a href=\"https:\/\/www.luga.bg\/en\/blog\/pomorie-ancient-anchialos\/\">ancient Anchialos<\/a>.<\/p>\n<h2>Pomorie \u2014 the spa capital of the Balkans<\/h2>\n<p>Thanks to its geographical location, natural surroundings and climate, Pomorie is often called the spa capital of the Balkan Peninsula. The properties of Pomorie lye and mud are known all over the world, and it is for them that thousands of visitors choose the town for a holiday, treatment and recovery. Traditionally, Russian-speaking and German-speaking guests know them best, but in recent years they have been growing ever more popular everywhere \u2014 and, to our delight, among Bulgarians themselves.<\/p>\n<h2>How we produce<\/h2>\n<p>All ANCHIALO products are made using a technology that preserves the valuable qualities of Black Sea lye \u2014 with no harmful chemical substances added. The lye is <a href=\"https:\/\/www.luga.bg\/en\/lye_en\/#lye_3\">stabilised and filtered<\/a> so that it retains its properties for a long time.<\/p>\n<p>The range includes:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.luga.bg\/en\/\">stabilised Black Sea lye<\/a> \u2014 for baths, compresses and rubs;<\/li>\n<li><a href=\"https:\/\/www.luga.bg\/en\/\">massage gels<\/a> and <a href=\"https:\/\/www.luga.bg\/en\/\">massage oils<\/a> with lye and herbs;<\/li>\n<li><a href=\"https:\/\/www.luga.bg\/en\/product_category\/pomorie-mud-2\/\">therapeutic liman mud<\/a>;<\/li>\n<li><a href=\"https:\/\/www.luga.bg\/en\/\">bath products<\/a> and <a href=\"https:\/\/www.luga.bg\/en\/\">oral hygiene<\/a>.<\/li>\n<\/ul>\n<p class=\"lb-source\">Manufacturer: <a href=\"https:\/\/azimuth.bg\" target=\"_blank\" rel=\"noopener\">Azimuth 6000 Ltd<\/a>, Pomorie<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANCHIALO is the ancient name of Pomorie \u2014 the town of salt, lye and mud. Why we named our brand after it, where the retro labels come from and how we preserve the properties of the lye.<\/p>\n","protected":false},"author":5,"featured_media":97101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1622],"tags":[1868,1886,1960,1982,1962,2052,1996,2018,2034,2044,2040,2036],"class_list":["post-96158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting-en","tag-anchialo-en","tag-anchialos-en","tag-cosmetics-en","tag-lye-en","tag-lye-cosmetics-en","tag-lye-products-en","tag-medicinal-lye-en","tag-natural-cosmetics-en","tag-pomorie-en-2","tag-pomorie-lake-en","tag-pomorie-lye-en","tag-pomorie-mud-en","post-with-thumbnail","post-with-thumbnail-icon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why ANCHIALO? Natural Cosmetics with Black Sea Lye from Pomorie<\/title>\n<meta name=\"description\" content=\"The story behind ANCHIALO \u2014 the ancient name of Pomorie, retro labels, production on the shores of Pomorie Lake and cosmetics free from harmful additives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why ANCHIALO? The story behind the name of our lye cosmetics\" \/>\n<meta property=\"og:description\" content=\"The story behind ANCHIALO \u2014 the ancient name of Pomorie, retro labels, production on the shores of Pomorie Lake and cosmetics free from harmful additives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/\" \/>\n<meta property=\"og:site_name\" content=\"Luga.bg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BlackSealye\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/BlackSealye\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-25T08:50:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T05:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.luga.bg\/2026\/09\/produkti-anchialo-gama-plazh.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luga.bg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luga.bg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/\"},\"author\":{\"name\":\"Luga.bg\",\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/#\\\/schema\\\/person\\\/561cd66250d9168df50d236ac80c82a9\"},\"headline\":\"Why ANCHIALO? The story behind the name of our lye cosmetics\",\"datePublished\":\"2015-12-25T08:50:44+00:00\",\"dateModified\":\"2026-09-15T05:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.luga.bg\\\/2026\\\/09\\\/produkti-anchialo-gama-plazh.jpg\",\"keywords\":[\"anchialo\",\"Anchialos\",\"cosmetics\",\"Lye\",\"lye cosmetics\",\"Lye products\",\"medicinal lye\",\"Natural cosmetics\",\"Pomorie\",\"Pomorie Lake\",\"Pomorie lye\",\"Pomorie mud\"],\"articleSection\":[\"Interesting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/\",\"url\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/\",\"name\":\"Why ANCHIALO? Natural Cosmetics with Black Sea Lye from Pomorie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.luga.bg\\\/2026\\\/09\\\/produkti-anchialo-gama-plazh.jpg\",\"datePublished\":\"2015-12-25T08:50:44+00:00\",\"dateModified\":\"2026-09-15T05:34:06+00:00\",\"description\":\"The story behind ANCHIALO \u2014 the ancient name of Pomorie, retro labels, production on the shores of Pomorie Lake and cosmetics free from harmful additives.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/images.luga.bg\\\/2026\\\/09\\\/produkti-anchialo-gama-plazh.jpg\",\"contentUrl\":\"https:\\\/\\\/images.luga.bg\\\/2026\\\/09\\\/produkti-anchialo-gama-plazh.jpg\",\"width\":1800,\"height\":1350,\"caption\":\"ANCHIALO products \u2014 lye, mud, gels, oils, bath and oral care products\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/why-anchialo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Interesting\",\"item\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/blog\\\/category\\\/interesting-en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why ANCHIALO? The story behind the name of our lye cosmetics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/\",\"name\":\"Luga.bg\",\"description\":\"RICH IN MAGNESIUM NATURAL COSMETICS PRODUCTS FROM BULGARIAN BLACK SEA\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/#organization\",\"name\":\"Azimuth 6000 LTD\",\"url\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/images.luga.bg\\\/2016\\\/03\\\/azimuth-copy.png\",\"contentUrl\":\"https:\\\/\\\/images.luga.bg\\\/2016\\\/03\\\/azimuth-copy.png\",\"width\":200,\"height\":117,\"caption\":\"Azimuth 6000 LTD\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BlackSealye\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/BlackSealyeBG\"],\"aggregateRating\":{\"@type\":\"AggregateRating\",\"ratingValue\":\"4.81\",\"ratingCount\":942,\"bestRating\":5,\"worstRating\":1}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.luga.bg\\\/en\\\/#\\\/schema\\\/person\\\/561cd66250d9168df50d236ac80c82a9\",\"name\":\"Luga.bg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/images.luga.bg\\\/sites\\\/6\\\/2026\\\/08\\\/luga_traders_favicon_transparent-1-100x100.png\",\"url\":\"https:\\\/\\\/images.luga.bg\\\/sites\\\/6\\\/2026\\\/08\\\/luga_traders_favicon_transparent-1-100x100.png\",\"contentUrl\":\"https:\\\/\\\/images.luga.bg\\\/sites\\\/6\\\/2026\\\/08\\\/luga_traders_favicon_transparent-1-100x100.png\",\"caption\":\"Luga.bg\"},\"description\":\"Luga.bg - \u041d\u0430\u0442\u0443\u0440\u0430\u043b\u043d\u0430 \u043b\u0435\u0447\u0435\u0431\u043d\u0430 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u043a\u0430 \u0441 \u0447\u0435\u0440\u043d\u043e\u043c\u043e\u0440\u0441\u043a\u0430 (\u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0441\u043a\u0430) \u043b\u0443\u0433\u0430 \u0438 \u043a\u0430\u043b\",\"sameAs\":[\"https:\\\/\\\/www.luga.bg\",\"https:\\\/\\\/www.facebook.com\\\/BlackSealye\\\/\",\"https:\\\/\\\/x.com\\\/1\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why ANCHIALO? Natural Cosmetics with Black Sea Lye from Pomorie","description":"The story behind ANCHIALO \u2014 the ancient name of Pomorie, retro labels, production on the shores of Pomorie Lake and cosmetics free from harmful additives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/","og_locale":"en_US","og_type":"article","og_title":"Why ANCHIALO? The story behind the name of our lye cosmetics","og_description":"The story behind ANCHIALO \u2014 the ancient name of Pomorie, retro labels, production on the shores of Pomorie Lake and cosmetics free from harmful additives.","og_url":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/","og_site_name":"Luga.bg","article_publisher":"https:\/\/www.facebook.com\/BlackSealye\/","article_author":"https:\/\/www.facebook.com\/BlackSealye\/","article_published_time":"2015-12-25T08:50:44+00:00","article_modified_time":"2026-09-15T05:34:06+00:00","og_image":[{"width":1800,"height":1350,"url":"https:\/\/images.luga.bg\/2026\/09\/produkti-anchialo-gama-plazh.jpg","type":"image\/jpeg"}],"author":"Luga.bg","twitter_card":"summary_large_image","twitter_creator":"@1","twitter_misc":{"Written by":"Luga.bg","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/#article","isPartOf":{"@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/"},"author":{"name":"Luga.bg","@id":"https:\/\/www.luga.bg\/en\/#\/schema\/person\/561cd66250d9168df50d236ac80c82a9"},"headline":"Why ANCHIALO? The story behind the name of our lye cosmetics","datePublished":"2015-12-25T08:50:44+00:00","dateModified":"2026-09-15T05:34:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/"},"wordCount":341,"publisher":{"@id":"https:\/\/www.luga.bg\/en\/#organization"},"image":{"@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/#primaryimage"},"thumbnailUrl":"https:\/\/images.luga.bg\/2026\/09\/produkti-anchialo-gama-plazh.jpg","keywords":["anchialo","Anchialos","cosmetics","Lye","lye cosmetics","Lye products","medicinal lye","Natural cosmetics","Pomorie","Pomorie Lake","Pomorie lye","Pomorie mud"],"articleSection":["Interesting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/","url":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/","name":"Why ANCHIALO? Natural Cosmetics with Black Sea Lye from Pomorie","isPartOf":{"@id":"https:\/\/www.luga.bg\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/#primaryimage"},"image":{"@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/#primaryimage"},"thumbnailUrl":"https:\/\/images.luga.bg\/2026\/09\/produkti-anchialo-gama-plazh.jpg","datePublished":"2015-12-25T08:50:44+00:00","dateModified":"2026-09-15T05:34:06+00:00","description":"The story behind ANCHIALO \u2014 the ancient name of Pomorie, retro labels, production on the shores of Pomorie Lake and cosmetics free from harmful additives.","breadcrumb":{"@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/#primaryimage","url":"https:\/\/images.luga.bg\/2026\/09\/produkti-anchialo-gama-plazh.jpg","contentUrl":"https:\/\/images.luga.bg\/2026\/09\/produkti-anchialo-gama-plazh.jpg","width":1800,"height":1350,"caption":"ANCHIALO products \u2014 lye, mud, gels, oils, bath and oral care products"},{"@type":"BreadcrumbList","@id":"https:\/\/www.luga.bg\/en\/blog\/why-anchialo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Interesting","item":"https:\/\/www.luga.bg\/en\/blog\/category\/interesting-en\/"},{"@type":"ListItem","position":2,"name":"Why ANCHIALO? The story behind the name of our lye cosmetics"}]},{"@type":"WebSite","@id":"https:\/\/www.luga.bg\/en\/#website","url":"https:\/\/www.luga.bg\/en\/","name":"Luga.bg","description":"RICH IN MAGNESIUM NATURAL COSMETICS PRODUCTS FROM BULGARIAN BLACK SEA","publisher":{"@id":"https:\/\/www.luga.bg\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.luga.bg\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.luga.bg\/en\/#organization","name":"Azimuth 6000 LTD","url":"https:\/\/www.luga.bg\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luga.bg\/en\/#\/schema\/logo\/image\/","url":"https:\/\/images.luga.bg\/2016\/03\/azimuth-copy.png","contentUrl":"https:\/\/images.luga.bg\/2016\/03\/azimuth-copy.png","width":200,"height":117,"caption":"Azimuth 6000 LTD"},"image":{"@id":"https:\/\/www.luga.bg\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BlackSealye\/","https:\/\/www.youtube.com\/c\/BlackSealyeBG"],"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.81","ratingCount":942,"bestRating":5,"worstRating":1}},{"@type":"Person","@id":"https:\/\/www.luga.bg\/en\/#\/schema\/person\/561cd66250d9168df50d236ac80c82a9","name":"Luga.bg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/images.luga.bg\/sites\/6\/2026\/08\/luga_traders_favicon_transparent-1-100x100.png","url":"https:\/\/images.luga.bg\/sites\/6\/2026\/08\/luga_traders_favicon_transparent-1-100x100.png","contentUrl":"https:\/\/images.luga.bg\/sites\/6\/2026\/08\/luga_traders_favicon_transparent-1-100x100.png","caption":"Luga.bg"},"description":"Luga.bg - \u041d\u0430\u0442\u0443\u0440\u0430\u043b\u043d\u0430 \u043b\u0435\u0447\u0435\u0431\u043d\u0430 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u043a\u0430 \u0441 \u0447\u0435\u0440\u043d\u043e\u043c\u043e\u0440\u0441\u043a\u0430 (\u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0441\u043a\u0430) \u043b\u0443\u0433\u0430 \u0438 \u043a\u0430\u043b","sameAs":["https:\/\/www.luga.bg","https:\/\/www.facebook.com\/BlackSealye\/","https:\/\/x.com\/1"]}]}},"_links":{"self":[{"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/posts\/96158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/comments?post=96158"}],"version-history":[{"count":3,"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/posts\/96158\/revisions"}],"predecessor-version":[{"id":97102,"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/posts\/96158\/revisions\/97102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/media\/97101"}],"wp:attachment":[{"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/media?parent=96158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/categories?post=96158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luga.bg\/en\/wp-json\/wp\/v2\/tags?post=96158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}