{"id":912,"date":"2015-10-03T17:45:35","date_gmt":"2015-10-03T14:45:35","guid":{"rendered":"http:\/\/luga.bg\/bg_wp\/?page_id=912"},"modified":"2026-09-04T14:53:10","modified_gmt":"2026-09-04T11:53:10","slug":"mission-and-goals","status":"publish","type":"page","link":"https:\/\/www.luga.bg\/en\/mission-and-goals\/","title":{"rendered":"Mission and Goals"},"content":{"rendered":"

WHO ARE WE?<\/h2>
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A small family business nestled in the charming town of Pomorie, producing high-quality natural cosmetic products rich in magnesium, thanks to the healing Black Sea lye and mud in their composition<\/h3><\/div>
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\"luga.bgLuga.bg is a specialist site dedicated to promoting and selling ANCHIALO and Le'Spa products made with Black Sea (medicinal) lye and the healing liman mud extracted from the salt pans of the Pomorie and Burgas salt lakes. We believe that this Bulgarian natural treasure, already recognised both nationally and worldwide, deserves to reach everyone who wants to experience the benefits of lye and mud for themselves. That is why we see it as our mission to create natural cosmetic products with Black Sea lye and mud that anyone can buy and use every day for better health and vitality.<\/p>\n

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View from our production facility towards the Pomorie salt lake<\/p><\/div>\n

On our site you will find high-quality natural cosmetics with Black Sea lye and liman mud, produced by us under the ANCHIALO trade mark (pronounced Anchialos, the ancient name of the town of Pomorie). Our products are made in our own modern facility, authentically located on the shore of the Pomorie salt lake. We have state-of-the-art technological equipment and invaluable know-how for producing the finest natural cosmetics with Black Sea lye and mud, based on the research of the renowned Professor, Doctor of Sciences Simeon Georgiev Bachev<\/a> \u2013 the man who carried out some of the most thorough and comprehensive studies of the qualities and properties of Black Sea lye and its application in balneology. He is the man who, more than 70 years ago, pioneered research into the mother lye of the Pomorie lake and <\/span>created the first cosmetic products with lye not only in Bulgaria but in the whole of Europe.<\/p>\n

CORE ACTIVITIES OF OUR COMPANY AZIMUTH 6000 EOOD:<\/strong><\/p>\n